Confidence is the keyword
Despite the global economic gloom, this Latin American giant is enjoying growing prosperity, tax cuts and increased productivity.
A Growth Market
Foreign investors have found fortune in Brazil, but now successful local companies are seeking expansion at home and abroad.
A Healthy bank Balance
Brazil's financial sector has learned from experience.
The Green Shoots of Recovery
Huge infrastructure projects and initiatives to restock the rainforest are some of the public-private partnerships emerging from the regeneration of Brazil's regions.
Mixing Business With Pleasure
Beyond offering beautiful beaches, Brazil's southern coasts provide oil and gas — and plans are afoot to build the biggest science technology park in Latin America.
The superb attractions of Santa Catarina and its capital Florianópolis will be brought to international attention when the state hosts a Global Travel & Tourism Summit in May.
Travel and tourism industry specialists from all over the world will gather in Florianópolis and discover firsthand why Santa Catarina, with its lagoons, lush greenery and crashing surf beaches, is widely regarded among well-travelled visitors as the most beautiful state in Brazil.
Santa Catarina tourism officials believe that, when the visiting travel agents return to their home bases, they will be ideally equipped to endorse the appeal of the state and the city to their clients.