Executive Guide to Meetings
Thinking Outside The Room
by Susan Burnell
Bringing every available resource to the table, destination marketing organizations (DMOs) are helping companies plan, produce and extend the reach of meetings. These expert teams, also called convention and visitors bureaus (CVBs), understand what makes a meeting work. Read the full article here.
Executive Guide to Meetings
The New Value of DMOs
by Susan Burnell
Destination marketing organizations (DMOs) around the world are reinventing the way they do business with meeting groups. Rising to the challenge of slashed budgets, DMOs are helping companies contain costs for their meetings, conventions, product launches and incentive programs. Read the full article here.
Corporate Meetings and
Incentive Destinations
The Secrets of Lower-Cost,
Higher-ROI Meetings
by Susan Burnell
Over-the-top meetings are out. Smart, creative and skinnier-budget meetings are in. Companies still need to meet, hold events and reward top performers, so they are trimming where it hurts least, asking more from vendors and tapping free resources. Read the full article here.
Executive Guide to Meetings:
Strategies From the Experts
Destination marketing organizations (DMOs) are experts at creating meaningful, highquality meeting experiences.
by Susan Burnell
If there continues to be a misconception about destination marketing organizations, it is an assumption that DMOs do not provide many services to the corporate sector,” says Michael Gehrisch, president and chief executive officer
of Destination Marketing Association International
(DMAI). Read the full article here.
Corporate Meetings and Incentive 
Destinations
Companies demand a lot from their incentive travel and meeting destinations, including a return on investment.
by Susan Burnell
“One sure way to build employee loyalty
is to expose your team to a place they might not consider touring on their own,” says Michael D. Gehrisch, president and chief
executive officer, Destination Marketing
Association International (DMAI). Read the full
article here.
America the Innovator
The New Rules For Global Market Growth.
by Karen A. Edelman
Why do so many companies talk about innovation but fail to create anything truly innovative? The Forbes Leadership Networks Forum set out to answer this vexing question. Held this past fall in Chicago, the Forum was produced by the Forbes Conference Group and presented by Project Management Institute (PMI), with support from SAS. Read
the full article here.
Corporate Meeting Planning Guide
Engaging Attendees With International
Destinations
by Susan Burnell
As companies plan meetings, conferences and events for 2008 and beyond, they are seeking locations that provide engaging experiences for attendees. They are also looking for opportunities to make connections in the world’s thriving international business capitals. Read the full article here.
