Serving Small Businesses is MyCorporation’s Single Focus
Whether starting a business was their lifelong dream or thrust on them as a creative alternative to prolonged unemployment, most small business owners are resilient, tremendously agile and confident risk takers. “What the majority of startups lack, however, are the financial resources or a great deal of time to learn the intricacies of legal organization and completing ongoing legal filings. But decisions made early in a company’s history, such as whether or not to incorporate or form an LLC, expose the business owners’ personal assets to risk,” says attorney Deborah Sweeney, CEO/President of MyCorporation® and a frequent contributor to national small business media outlets including Forbes, American Express Open, Social Media Today, Business Insider, She Takes on the World, Empower Me! and Femme-o-nomics.
As general counsel and later as owner of MyCorporation, Sweeney has had a front-row seat at the launch of more than 450,000 new businesses in 14 years. MyCorporation opened in 1998 to provide reliable, hassle-free legal business documentation services for startups without the high cost of hiring an attorney. Sweeney played a key role in MyCorporation’s early history. She managed the company after it was acquired by Intuit in 2005 and eventually purchased it from Intuit in 2009.
“Our history as a division of Intuit left us with two important assets: a long-term partnership with Intuit and an even stronger commitment to outstanding customer service,” explains Sweeney. “Small businesses are our single focus and, as a smaller independent company ourselves, we are able to be much more flexible and responsive.”
Under Sweeney’s leadership, MyCorporation is setting a new standard in the industry. Beyond the typical business model in which online document filing services sell their service to customers and quickly move on, MyCorporation’s value-added proposition includes ongoing legal filings to maintain legitimacy, tax-related notifications, registered agent services, branding, and rich web-based tools to support business growth such as a social media toolkit, free QuickBooks Simple Smart, an effective contact management program, and much more. This level of support makes MyCorporation the preferred referral source for attorneys and other trusted advisers who serve small business concerns.
“A few years ago, a company came to us needing help establishing a DBA,” says Sweeney. “Today that Mom-and-Pop business has franchise operations in 48 states. We continue to do their annual business filings and they refer all their franchisers to us. Small businesses like these have provided three-quarters of the nation’s net employment growth in recent years. It is a distinct privilege to work with them.”
23586 Calabasas Rd., Suite 102 | Calabasas, CA 91302
1-877-MY-CORP-2 (1-877-692-6772) | 818-224-7639