Turns Ads Into Live,
Inbound Calls – and Sales
By Marc Jennings
Goodbye, cold calls. Goodbye, expensive leads. Goodbye and good riddance to the customer chase. Hello to a better way of making sales and making money.
Ring2 Media does for its clients what advertisers and telemarketers certainly have wanted to do for decades: prequalifies prospects, delivers them directly to sales professionals and leaves nothing to be done except the closing. How – with today’s wall of Do Not Call laws – has Ring2 accomplished this?
The company has changed the direction of business from outbound sales calls to inbound purchasing calls. Consumers catch an ad and dial the phone. And people who might once have said, “Don’t call us!” are now calling you. They don’t need to be sold. They want to buy.
Company founder and CEO Mark Fidel has a background in running call centers and buying media. This collective experience gave him a perfect vantage point to spot and solve the costly flaws in the process. “In response to ‘Do Not Call’ telemarketing compliance laws, marketers were forced to generate inbound calls,” Fidel says. “Many call centers buy traditional media, then cross their fingers and hope they get calls. Good luck with that. We offer a better choice. We generate the calls and our clients buy them from us, paying only for the calls we send them. That’s performance-based marketing, and it’s a no-brainer. Ring2 Media assumes the risk, freeing up clients to focus on their core business – selling.”
Fidel has really simplified the process. Clients dictate the advertising medium they want to deploy – TV, radio, print, Internet – whatever they want. Ring2 Media makes the media purchase. Interested prospects phone the toll-free number. Calls come to Ring2 Media’s central hub, where software immediately relays them to the appropriate client call center – and a sales representative answers. Ring2 Media records the calls, and staff members monitor them for quality. The key here is that clients simply tell Ring2 Media how many calls they want and pay a set price per call, so they know what they’re spending before they spend anything. This works for companies that need a high volume of calls and for those where a smaller but still steady flow of calls is better.
Fidel says it’s important for clients to staff their call centers with sales professionals. For example, an insurance company needs a licensed agent taking the calls. “That’s the only way this will work. It streamlines things on the client’s end, and it also benefits consumers because they don’t have to waste their time talking to some call center agent who isn’t really qualified to field the difficult questions. “Your job is to close those sales,” he says. “Our job is to light up your switchboard.”