Trusted Advisor. Reliable Financial Resource.
Businesses Throughout Texas and New Mexico Count on Southwest Securities, FSB for All Their Banking Needs
Relationships or resources? Regional bank or national powerhouse? It’s a frequent dilemma for businesses seeking the right financial resource provider.
But there’s no need to choose, says Robert Chereck, Executive Chairman and President of Southwest Securities, FSB, one of the largest banks headquartered in the Dallas-Fort Worth metropolitan area. Southwest Securities, FSB
offers the best of both.
As a subsidiary of NYSE-traded SWS Group, Inc., a 40-year-old financial services firm, Southwest Securities, FSB has access to the wide-ranging resources of a major financial services firm. Yet with regional presidents in markets throughout Texas and New Mexico, it also offers the hands-on personal service and streamlined loan approval process more typical of a smaller, regional institution.
“Our people know the local community and the key players; they understand what’s happening in the local economy,” Chereck says. “This enhances our ability to serve the commercial, SBA and real estate sectors that are our areas of lending expertise.”
Strong Capital Base
Thanks to SWS Group’s $100 million capital raise last fall, and ongoing funding in the form of deposits from SWS’s brokerage customer balances, the bank has a very strong capital base. “We are well positioned to continue making loans and to grow significantly,” Chereck says.
While Chereck takes pride in the bank’s wide array of sophisticated financial services, what really sets it apart, he says, is service. “We do a lot more than peddle financial services and products. Our customers look to us as a trusted resource and advisor.”
According to Chereck, the bank’s experienced professional bankers take the time to get to know and understand each customer and his or her business needs, and then to develop a financial plan spelling out the loans and other services needed to achieve success.
“If you’re going to help someone grow and expand their business, if you’re going to add value, you first have to understand their specific cash-flow needs, their sales and production processes, and everything else that makes their business unique,” Chereck says. “And that’s exactly what customers can expect at Southwest Securities, FSB.”
214-859-5400 | www.SouthwestSecuritiesFSB.com
TEXAS OFFICES: Arlington | Austin | Dallas | El Paso | Fort Worth
Granbury | Houston | Southlake | Waxahachie
NEW MEXICO OFFICES: Albuquerque | Ruidoso