The Faro Group at Morgan Stanley Smith Barney is built on family. Nelson Faro started as a licensed investment professional more than 27 years ago and has been joined by his sons, Forrest and Kyle, who are also Financial Advisors. This close, family relationship extends to their clients as well: The Faro Group strives to form connections that are deep and long-lasting.
As a 2012 member of the firm’s President’s Club, Nelson Faro belongs to an elite group of leading Financial Advisors. He was also named to Barron’s annual list of America’s Top 1,000 Advisors in 2012 and 2011.* He uses his experience to formulate a process, structure portfolios and set strategies. Forrest Faro has extensive knowledge of fixed-income strategies, including bonds and annuities. Forrest Faro is also a Certified National Football League Players Association Financial Advisor, which allows him to represent professional athletes. Kyle Faro, a CERTIFIED FINANCIAL PLANNER™ Professional, focuses on wealth planning and investment management. He regularly reviews strategies and performance, and designs retirement plans for high-net-worth individuals.
“Brand loyalty is the common thread among successful businesses,” says Nelson Faro. “We achieve it by doing what comes naturally – creating a family atmosphere. We build meaningful relationships with our clients, who have become much like an extended family to us.”
That includes getting to know and understand clients far beyond matters of investment management. This inclusive, comprehensive approach has helped the practice to grow annually; a considerable amount of new business has come from existing clients’ referrals.
Adding Value With a Full-Service Approach
“We’re always finding ways to add value to our clients’ lives,” says Forrest Faro. “Our business cards say, ‘Financial Advisor,’ but we strive to be much more than that. We work with our clients’ other professional advisors to help address issues like philanthropy, estate planning and taxes. Our process involves offering our clients a full-service approach that seeks to deliver a fully sustainable lifestyle.”
Morgan Stanley Smith Barney presents many advantages to The Faro Group and its clients. “The firm has one of the industry’s best platforms, which helps to streamline the investment management process,” says Nelson Faro. “The firm’s strategies have helped us when we work with clients to design and maintain their portfolios by providing a wide array of investment products.”
Understanding client goals and objectives is paramount to the group. “We start by getting to know our clients’ life experiences,” says Kyle Faro, “making sure our investment strategies are aligned with their needs. We develop a wealth management strategy designed to help them achieve their financial goals in light of their risk tolerance and investment time horizon. Finally, we monitor investments and make adjustments for life changes.”
“One reason we get along so well with our clients is we always look for a common philosophy,” Nelson Faro adds. “That way we end up with people we like and people who like us. Great relationships make it easier for us to have a positive, lasting effect on our clients’ lives.”
The Faro Group at Morgan Stanley Smith Barney
19495 Biscayne Blvd., Penthouse
Aventura, FL 33180
The views expressed by The Faro Group, which has engaged Forbes to feature this article, are their own and are not necessarily those of Morgan Stanley Smith Barney LLC (MSSB), member SIPC. The strategies/investments referenced may not be suitable for all investors. MSSB does not provide tax advice. Individuals are urged to consult their advisor before implementing any strategies.
The Faro Group, which is based in Aventura, Florida, may only transact business in states where they are registered or excluded or exempted from registration http://fa.morganstanleyindividual.com/farogroup/. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where they are not registered or excluded or exempt from registration.
Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board’s initial and ongoing certification requirements.
*Source: Barron’s “Top 1,000 Advisors,” February 20, 2012, February 21, 2011, and February 20, 2011, as identified by Barron’s magazine, using quantitative and qualitative criteria and selected from a pool of over 4,000 nominations. Advisors in the Top 1,000 Financial Advisors have a minimum of seven years of financial services experience. Qualitative factors include, but are not limited to, compliance record, interviews with senior management, and philanthropic work. Investment performance is not a criterion. The rating may not be representative of any one client’s experience and is not indicative of the financial advisor’s future performance. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors pay a fee to Barron’s in exchange for the rating. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.