Wells Fargo

One of America’s — and the World’s — Best-Known and Strongest Brands

When Henry Wells and William G. Fargo founded Wells Fargo & Company in New York in 1852, they couldn’t have imagined that they were creating a business enterprise that 160 years later would be an American legend and one of the world’s most valuable brands. Indeed, the Wells Fargo stagecoach is one of the most recognized, appreciated and enduring corporate symbols in America.  Brand Finance’s 2012 annual international Banking 500 study named Wells Fargo the most valuable U.S. banking brand and the second most valuable in the world. Additionally,  Wells Fargo ranked No. 14 on BrandZ’s list of Top 100 Most Valuable Global brands, No. 1 among banks and ahead of VISA, UPS, Walmart and Amazon. What distinguishes Wells Fargo as a sound, stable financial services company is its history of working to satisfy all of its customers’ financial needs and helping them succeed financially.  Today Wells Fargo is a diversified financial services company providing banking, insurance, investments, mortgage, and consumer and commercial finance across North America and internationally, through more than 9,000 stores, more than 12,000 ATMs, the Internet (wellsfargo.com) and mobile channels.

Wells Fargo ranks No. 1 in customer satisfaction among America’s large banks (American Customer Satisfaction Index), has the most A grades for product quality among the top five national banks, most A grades for customer service and fraud prevention services (Phoenix-Hecht), and was named Best Mobile Solution Provider in 2012 by Global Finance magazine. It is the No. 1 small business lender, the No. 1 SBA 7(a) lender in dollars, the No. 1 retail mortgage lender and No. 1 mortgage servicer with 760,882 active or completed mortgage modifications as of first quarter 2012. Wells Fargo is also recognized as one of the best companies for Diversity by Diversity, Inc., BLACK ENTERPRISE, LATINA Style and American Banker. It is hardly surprising that one in three households in America does business with Wells Fargo and its more than 265,000 team members across 80+ business lines.

Wells Fargo takes its social responsibility seriously and promotes economic development and self-sufficiency through community development, financial literacy education, cash contributions, affordable housing, environmental stewardship and through the efforts of Wells Fargo volunteers who contributed 1.5 million volunteer hours last year.  In 2011, Wells Fargo invested $213.5 million in 19,000 nonprofits nationwide, surpassing $200 million for the fourth consecutive year. For the third year in a row, United Way Worldwide has named Wells Fargo’s annual Community Support and United Way Campaign the No. 1 Giving Campaign.

So if you want a savings or checking account; a credit or debit card; need payroll, treasury or merchant services for a start-up, growing or large business; want a mortgage or a student loan; have insurance, wealth management or brokerage needs; or want to start planning for your retirement, make Wells Fargo your first stop. Just like the Wells Fargo agents of old, the company continues to place responsiveness to customer needs above all else.  That has been the hallmark of the Wells Fargo brand since 1852, and it will continue to set the standard going forward.


190 River Road | Summit, NJ 07901 | www.wellsfargo.com